formatika

Photo for a website

Strips the geotag and camera data, fits the long side into 1600 pixels and encodes WebP. One step instead of three settings.

Up to 30 files, 50 MB each

About this tool

Where it runs
On the server: a browser cannot do this kind of work. The file is uploaded only for as long as the job takes and deleted right after — two hours without an account, twenty-four hours with one.
What it accepts
images, HEIC, HEIF, AVIF. The type is determined by the file contents, not by its extension.
Limits
Up to 30 files at a time, each up to 50 MB, 200 MB in total.

Frequently asked

Why WebP and not JPEG?
At equal quality WebP is a quarter to a third smaller, and every browser has understood it for years. If you need JPEG for an older system, use the image converter and pick it by hand.
Why 1600 pixels?
It is enough for any layout: even on a high-density screen a picture spanning half the page needs no more. We never upscale — a stretched photo would only get heavier while staying just as soft.
What gets removed?
Shooting coordinates, camera model, date and the rest of the EXIF. The colour profile stays — without it the colours shift on the site.

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